How to Earn Money on Pinterest

This article is about how to earn money on Pinterest. In the world of social media sites, new tools and platforms come and go quite quickly, but the focus on Pinterest over the last five years is not unjustified. It is a social network that is truly worth paying attention to. Pinterest is often a laggard behind Facebook and Instagram. But when creating Business Account on Pinterest it adds great value to small business owners, especially because people come to the platform for ideas – and inspiration. You may have seen the Pinterest logo on a website before and wondered what the little red circle with the white “P” was all about.

So what is Pinterest exactly? Pinterest is a social media tool for hosting and sharing images for inspiration and projects called “boards.” Saving and sharing Pinterest ideas is done on boards, with each image referred to as a “pin”. You can create a board for anything – weddings, home décor, DIY projects, vacations – and pin any image to that board. It’s like having a “vision” or “dream” board in your home with clippings from magazines that you pin there. Below, we have mentioned the steps to earn money on Pinterest.

How to Earn Money on Pinterest

3 Ways to Earn Money on Pinterest

Generate traffic to your eCommerce products

If you sell products online, one of the easiest ways to increase sales is to pin your product pages directly to Pinterest. Creating pins that link directly to your online shopping sites can generate significant traffic in conjunction with the keywords your ideal customers are searching for. Before you start sharing your products on Pinterest, make sure you have enabled Rich Pins, which sync the latest information from your website with any pins you create on your site. 

Product Rich Pins are able to pull the latest prices, inventory, and product descriptions from your website so you don’t have to worry about manually updating existing pins. Using Rich Pins is free and only requires adding a little code to your website. New websites requesting Rich Pins are usually approved within 24 hours.

Create pins for your affiliate partnerships

Affiliate marketing is a popular tactic for marketers and entrepreneurs who want to build passive income. As an affiliate, you can earn a commission when someone buys a product or service through your unique link. To use Pinterest for your affiliate marketing, you should create pins that link directly to your affiliate links or to blog posts or YouTube videos that include your affiliate links. When you share your affiliate links on Pinterest, they can be found by anyone searching for a specific product, and you get a commission when that person makes a purchase.

Here are a few best practices to keep in mind when using Pinterest to make affiliate sales:

Step 1: Disclose when affiliate links are present. Per FTC guidelines, clearly state when affiliate links are being shared within a piece of content.

 

Step 2: Only share direct links. Pinterest discourages the use of link sharpeners or tools that disguise the final URL when sharing affiliate links.

Step 3: Optimize your pins for keywords related to affiliate products. The beauty of Pinterest is that it operates as a search engine. When your content features keywords users are searching for, the content is more likely to generate clicks and engagement which could lead to increased sales.

How to Earn Money on Pinterest

Send traffic to your blog

Whether you rely on web traffic for advertising revenue or as part of an inbound marketing approach, you can include Pinterest in your traffic-building strategy to increase revenue. Searching for keywords on Google can be a complex, time-consuming endeavor. Ranking for keywords on Pinterest, however, can be more straightforward and lead to significant traffic gains.

According to Pinterest, 85% of users turn to Pinterest to start a new project or learn something new. If you create helpful content that matches the keywords your potential audience is searching for, you may be able to capture some of that search traffic on Pinterest.

Here are some tips to help you grow your web traffic through Pinterest:

Step 1: Use Pinterest Trends to discover which keywords are trending with Pinterest users.

Step 2: Create multiple pins for each blog post that have an optimized title, description, and image that align with the keywords users are searching for.

Step 3: Save your pins to boards that have optimized titles and descriptions incorporating the keywords users are searching for.

Step 4: Create article Rich Pins from your website to incorporate the blog post title, description, and author information in your pins.

Final Words

We hope you understand this article on how to earn money on Pinterest. It brings more visitors to retail websites than Facebook. And if you have the time to build a following, or if you already have one, you can make money on Pinterest, making it one of the most popular sides hustles around. There are several ways to do it, but they fall into two main categories: helping your own business or helping someone else’s business.